CTMH has made doing customer workshops Faster-Simpler and Easier by providing the Workshops-on the Go and bulk products, wonderful resources for ideas on the website as well as consultants who generously share their creativity.
After you read this story about Dr. Lund, think about what you can do to treat your customer like a star and get those referrals rolling in!
How to Create an Ocean of Referrals!
By Mark Bowser - Motivational Business Speaker
How do you increase sales? Your loyal, happy customers are your best source of new customers. Best Selling Author Robert G. Allen said, “If you’ll treat your customer like a star, you’ll never have to spend another dime in advertising.” He could not be more right. So, how do you treat your customers as stars? Mark Victor Hansen, who is the co-creator of the Chicken Soup for the Soul series of books which has sold more than 100 million books and is the most successful book series in the history of the world, tells the story of a dentist who discovered how to treat his patients as stars.
Australian dentist Dr. Patti Lund is the highest paid dentist in the world. But, not so long ago, it wasn’t that way. Patti was very, very depressed. He was working like a dog, he had 4,000 patients and life wasn’t much fun. In fact, he didn’t even like a good deal of his patients. They got on his nerves. Patti took some time off and began reflecting on his life and his practice. He decided that life was too short to be living it this way. He decided that he wasn’t going to except any patient that came in the door. He knew he needed to like and respect his patients and they needed to like and respect him.
When Patti got back to work, he changed how business was done. First of all, he was going to treat his patients as friends. He began calling them by their first names and they began calling him Patti. No more this Dr. Lund stuff. He hired a Director of Wonderful whose entire job was to greet patients as they entered the practice and to make sure they had a wonderful experience. Four times a day, fresh, hot cinnamon rolls would be served for the patients who were waiting. If they liked them, they could even take them home. A $7,000 Cappuccino machine sat ready and willing to refresh the patients with a warm, relaxing drink.
Once a month, Patti hosted a party where all his patients (friends) could get together and network with each other. Business as usual? Oh no, business changed dramatically. Patti loves his patients and they love him too. He asks each of his patients to bring him three new patients a year who would love the same experience that they have at the dentist. Do you think his patients have a problem doing this for Patti? No, they want to help. In fact, they love him so much, you couldn’t tape their mouths shut. Patti now has a waiting list to get into his practice. Oh, and by the way, Patti only works 22 hours a week. You see, he owns the practice. The practice doesn’t own him.
You can have the same type of business as Patti Lund. How can you treat your customers as stars? It doesn’t have to be cinnamon rolls, a cappuccino machine, or a Director of Wonderful. That works for Patti. That may not work for you. What do you want? And more importantly, what does your customer want? Your best source of new customer comes from your happy, loyal customers.
SHOUT-OUTS:
A HUGE CONGRATULATIONS to our newly promoted leaders - Well done!
2nd Downline:
Noreen Petty - Sr Director
Susan Tomaino - Executive Director
Wendy Vogel-Vineis - Sr. Executive Director
3rd Downline:
Lynn Como - Sr. Director
Dr. Phil Wilhelm - Sr. Director
Christine David - Sr. Director
Briana Bostick - Sr. Director
Sherri Tozzi - Sr. Director
CREATIVE CORNER: I'd like to talk a bit about the importance of having great samples! Having wondeful artwork to inspire your customers is the greatest sales tool, plus creating them is one of the funest parts of our jobs! The stamps and accessories you feature in your demos and workshops may not appeal to everyone nor can you use them all! The following 2 cards by Krista Hershberger and Karen Morris, helped me upsell our awesome new Glitz Glitter Gels. I had several customers order all 4 colors based on these 2 cards!
-Mike Murdoch
